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This video explains how Target CPA bidding works, and how this bidding strategy can help you get more value out of your Ad Grants account.

Target CPA bidding allows you to exceed the $2 Ad Grants bid cap, harnesses the power of Google machine learning, and you decide how much a conversion is worth to you, with Google optimizing towards that value. Watch the full video to learn best practices for using this bidding strategy.

And if you're ready to give Target CPA bidding a try, follow the instructions in this article to change your campaign's bidding strategy: https://goo.gl/xECXnn
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